The New World Marketplace
By Farnaz Wallace
Do you feel that? It’s the ground moving beneath you.
A rapid cultural shift has occurred over the last decade, but it’s not being addressed by businesses and leaders. For better or worse, the world of Mad Men is dead. In its place lives a world pulsing with a culturally diverse makeup of social models, relationships, businesses, and leaders.
Consider the following projections:
China will soon be the number one English speaking country in the world
The majority of the United States will soon be non-white
For every two men graduating from college, three women graduate, with better GPAs
85% of all major buying decision are made by women
The videogame industry is now bigger than professional baseball
Now more than ever, leaders and companies must find ways to stay relevant in a world that is fundamentally different from the one being taught in textbooks.
Simply put, The New World Marketplace is where people and technology come together to define a “we” that is fundamentally different in terms of race, ethnicity, cultures, archetypes, genders roles and youth mindset. It’s a place where rapid cultural shifts are creating long-term evolutionary changes.
It is not so much that the world is changing. The world is always changing, and trends are always a part of the inevitable evolution of business. It is the complexity and pace of …